Andy Singer Media partners with platforms, channels, studios, and brands to design, launch, and scale content businesses—bringing clarity at the intersection of creative vision, platform strategy, and execution.
Serve as a senior strategic and operational leader across content and platform initiatives. Provide hands-on executive oversight spanning channel development, content/scheduling strategy, distribution, and monetization. Lead strategic planning, refine operational processes, build and guide teams, and ensure alignment across the full content delivery lifecycle. Act as a trusted partner to ownership, investors, and senior stakeholders to drive sustainable platform growth.
Align internal departments—including sales, marketing, product, research, and operations—around unified content priorities, asset delivery timelines, and distribution goals. Translate strategy into actionable roadmaps and ensure seamless communication across teams. Serve as the primary liaison with external distribution partners (e.g., SVODs, OEMs, FAST platforms, MVPDs), managing marketing initiatives and assets, performance expectations, and growth initiatives.
Identify, evaluate, and secure new channel and platform opportunities across FAST, and VOD ecosystems. Define channel positioning, brand filters, content mix, and operational requirements. Develop partner-ready materials and go-to-market strategies while overseeing launch planning and long-term performance optimization. Shape distribution strategies across cable, syndication, FAST, and emerging digital platforms.
Develop and manage Owned & Operated (O&O) channels from concept to execution. Oversee single-IP, binge, and multi-title channels across genres including entertainment, lifestyle, food, crime, and film. Provide end-to-end leadership across programming, scheduling, operations, and performance analysis to ensure consistent brand identity, audience growth, and monetization optimization.
Design and execute programming strategies that maximize engagement and viewer retention. Build editorial calendars, tentpole events, and seasonal programming initiatives. Optimize stacking, stripping, dayparting, and overnight scheduling strategies. Refine channel guides (EPG), curation strategy, and UX presentation to enhance discoverability and overall quality of experience (QoE).
Collaborate with sales teams to identify and structure sponsorship integrations across channels and original programming. Develop compelling brand partnership packages that align with audience insights and programming strategy. Support agency and client presentations, create revenue-driving on-platform opportunities, and unlock incremental monetization through creative brand alignment.
Represent IP owners, producers, and rights holders in identifying and negotiating content licensing and distribution opportunities across FAST, CTV, cable, and syndication. Lead deal strategy and execution, ensuring optimal windowing, positioning, and value extraction. Maintain active relationships with platforms, buyers, and the broader entertainment community to source and close strategic partnerships.
Develop original series and co-productions from concept through delivery. Provide editorial guidance across writing, editing, format development, and visual identity. Evaluate production budgets, staffing structures, and creative direction to ensure quality and efficiency. Identify and cultivate on-air talent while strengthening existing series through structured show notes and performance-driven refinements.
Structure innovative financing models for producers through strategic partnerships with FAST and CTV platforms. Identify co-production opportunities, deficit financing structures, and revenue-sharing arrangements that expand production viability. Negotiate deal terms that balance creative integrity with commercial performance while unlocking new funding pathways in the streaming ecosystem.
Conceptualize, develop, produce, and distribute brand-funded entertainment across short- and long-form formats. Partner with award-winning TV producers, agencies and marketers to create entertainment-focused storytelling aligned with brand objectives. Oversee packaging, production, and platform placement to ensure measurable audience engagement and distribution impact across FAST, CTV, digital, and traditional outlets.
